John V. Hobday
Media Department and
SCOTTSDALE, AZ—November 1, 2017. HealthCare Interactive (HCI) is thrilled to be awarded the top possible platinum eHealthcare Leadership award for CARES® Dementia-Friendly Hospitals™ online training and certification program. The award was presented in Austin, TX on October 25 during the 21st Annual Healthcare Internet Conference. Winners of the 2017 eHealthcare Leadership Awards were selected from over 1,000 entries and 200 national organizations.
“Digital marketing and communications in healthcare organizations continue to evolve rapidly and we were thrilled to recognize the best of the best in the industry,” says Matt Humphrey, president of Plain-English Health Care, and producer of the eHealthcare Leadership Awards. “We see winning organizations focusing on improving the patient or consumer experience in everything they do from web and app design to content, rich media, social networking and marketing campaigns.”
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 15 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Healthcare Content, Best Interactive, Best Care/Disease Management, Best Annual or Special Report, Best Internet Home Page, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Marketing Campaign, Best Overall Internet Site, Best Intranet, and the eHealthcare Organizational Commitment Award.
Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to address more than 40 factors.
Jane Weber Brubaker, chair of the eHealthcare Leadership Awards, notes that “Winners range from small and large healthcare provider organizations, to business-to-business and medical device companies, but they share these common attributes: they understand their target audience, and they know how to present information in a format that is both pleasing to the eye and highly functional. Visitors to these sites can easily find what they are looking for and accomplish what they set out to do. That experience creates a bond between the user and the organization’s brand—and it drives business outcomes.”
About eHealthcare Leadership Awards
The eHealthcare Leadership Awards accepted entries from other organizations nationally including hospitals, healthcare associations, medical practices, and many more. Each organization had the opportunity to enter under one of 15 categories where they could go head-to-head against other organizations with comparable websites and digital media communication efforts.
To learn more about the eHealthcare Leadership Awards, visit: www.strategichealthcare.com/awards.
About HealthCare Interactive
HealthCare Interactive is taking on Alzheimer’s disease. There are currently 5.7 million people living with Alzheimer’s, and by 2050, that number is projected to grow to nearly 14 million. For over two decades, HCI has been addressing this national crisis by developing the most innovative set of training products for family members and professional caregivers available in the marketplace. HCI’s programs are easy to use, each requiring only basic computer skills. They are also well researched and published in the academic literature, and accessible from any computer or mobile device in the privacy of your home or work setting. HCI was founded in 1997 by John Hobday, an educational and instructional design expert, dementia researcher, and software developer. Mr. Hobday serves as HCI’s President and CEO.
For additional information about HealthCare Interactive, visit www.hcinteractive.com, or call (952) 928-7722.