John V. Hobday
Media Department and
LAS VEGAS, NV—February 1, 2013. HealthCare Interactive and the Alzheimer’s Association received a national 2012 silver eHealthcare award for the CARES® Dementia Basics & Advanced Care™ Online Training Program and the essentiALZ® individual certification program. The award was presented at a in Las Vegas on November 14 during the Sixteenth Annual Healthcare Internet Conference. Winners of the 2012 eHealthcare Leadership Awards were selected from nearly 1,100 entries. A total of 115 individuals familiar with healthcare and the Internet judged the entries.
“In spite of the unsettled healthcare environment, organizations have accelerated their investment in digital communications,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Organizations have made major improvements in their websites, increased involvement in social media, more fully integrated newer media outlets with traditional marketing, and expanded mobile efforts to better serve current and future customers.”
Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines. Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections. “More organizations are also seeing the benefits of integrating digital and traditional media communications,” Gothberg adds. “Digital receives the greatest focus.”
Winners of platinum, gold, silver, and distinction awards represented 18 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 14 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment. CARES® and essentiALZ® won in the Best Rich Media catetory.
Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.
“As in previous years, competition was especially strong among large hospitals, healthcare systems, and managed care organizations,” says Gothberg. Best Health/Healthcare Content, Best Site Design, and Best Overall Internet Site categories drew the most entries. There were also a large number of entries in the Best Social Networking, Best Rich Media, Best Mobile Communications, and Best Integrated Marketing Campaign categories.
The eHealthcare Leadership Awards program was developed and first presented 13 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. The Sixteenth Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.
About eHealthcare Leadership Awards
The eHealthcare Leadership Awards accepted entries from other organizations nationally including hospitals, healthcare associations, medical practices, and many more. Each organization had the opportunity to enter under one of 14 classifications where they could go head-to-head against other organizations with comparable websites and digital media communication efforts.
To learn more about the eHealthcare Leadership Awards, visit: www.strategichealthcare.com/awards.
About HealthCare Interactive
HealthCare Interactive, Inc. (HCI) is addressing the growing national crisis of memory loss, dementia, and Alzheimer’s disease by developing the most innovative set of training products for family members and professional caregivers available in the marketplace today. HCI was founded in 1997 by John Hobday, an educational and instructional design expert, dementia researcher, and software developer. Mr. Hobday serves as HCI’s President and CEO and is currently completing his Ph.D. in Business.
For additional information about HealthCare Interactive, visit www.hcinteractive.com, or call (952) 928-7722.