|Primary Contact||Alternate Contact|
John V. Hobday
Media Department and
MINNEAPOLIS, MN—September 14th, 2008. HealthCare Interactive, Inc. (HCI) is happy to announce it will be a sponsor at the 2008 Alzheimer’s Association Twin Cities Memory Walk. HCI will be onsite during the walk distributing materials about its Savvy Caregiver DVD, a 4-DVD set for family caregivers based on research conducted at the University of Minnesota. The DVD is nationally recognized and has been shown in research to reduce caregiver distress (Hepburn, 2007). A drawing will be held for three memory walk participants to win a free copy of the DVD (a $49 value).
“We’re very excited to be involved with the Association’s Memory Walk this year and encourage other local companies to get involved and provide much-needed sponsorship to the Minnesota Chapter of the Association. This is an easy way we can all take action to end Alzheimer’s,” says John Hobday, the company’s CEO and Founder.
About Twin Cities Memory Walk and the Alzheimer’s Association Memory Walk is the Alzheimer’s Association’s signature event for awareness and fundraising. Since 1989, Memory Walk has raised more than $225 million to help fight Alzheimer’s and help those currently living with the disease.
The Alzheimer’s Association, the leading voluntary health organization in Alzheimer research and support, is advancing progress in prevention, treatments and an eventual cure and provides support for all those affected by the disease. Memory Walk is a noncompetitive walk, and a festive event for families, coworkers, and friends of all ages.
About HealthCare Interactive, Inc. HealthCare Interactive® (HCI) is a Minnesota Corporation founded in 1997 and committed to developing the most innovative set of dementia-related learning products available on the market today. To accomplish this, HCI has developed dementia-related training programs for families and professionals in conjunction with researchers from the University of Minnesota, Duke University, Emory University, and the Alzheimer’s Association.
HCI’s programs are unique, innovative, research-based, and research-validated. Each of the HCI’s programs has won wide acclaim from family members and professional caregivers alike. For more information please visit www.hcinteractive.com or www.memorylossdvd.com.