|Primary Contact||Alternate Contact|
John V. Hobday
Media Department and
MINNEAPOLIS – July 10, 2013 – Terry Bradshaw will showcase HealthCare Interactive’s innovative dementia care training programs on Today In America. This feature, on Sunday, July 14, 2013, at 4:00pm EDT, recognizes the national Alzheimer’s epidemic and what HealthCare Interactive is doing to make a difference.
HealthCare Interactive transformed caregiving strategies and the lives of families when the company partnered with the Alzheimer’s Association® in 2005 to develop the CARES® online dementia care training program and subsequently, the Alzheimer’s Association® essentiALZ® individual certification program.
According to the Alzheimer’s Association, there are currently more than 5 million Americans livings with Alzheimer’s disease—that number is expected to grow drastically as the Baby Boomers reach retirement age. In the United States, there are more than 15 million unpaid family caregivers and a growing population of professionals who can benefit from the educational programs offered by HealthCare Interactive. Bradshaw’s feature on HealthCare Interactive recognizes the importance of understanding dementia and easy-to-learn strategies for caring for and communicating with someone with memory issues.
Bradshaw’s interview with CEO and Founder John V. Hobday reveals Hobday’s personal connection to Alzheimer’s; his own grandmother died of the disease, which prompted him to develop easy-to-use and informative dementia care training programs that can be accessed by nearly everyone. Hobday’s personal goal for caregiving is for “more than 1 million people to be trained and certified in CARES and Alzheimer’s Association essentiALZ by 2015.”
To learn more about HealthCare Interactive and its educational programs, be sure to watch Today in America on the FOX Business Network on Sunday, July 14, 2013, 4:00pm EDT.
ABOUT HEALTHCARE INTERACTIVE
Based in Edina, Minnesota, HealthCare Interactive, Inc. (HCI) is addressing the growing national crisis of memory loss, dementia, and Alzheimer’s disease by developing the most innovative set of training products for family members and professional caregivers available in the marketplace today.