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John V. Hobday
CEO and Founder
HealthCare Interactive, Inc.
8800 Highway 7
Suite 331
Minneapolis, MN 55426
(952) 928-7722

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Media Department and
National Sales

HealthCare Interactive, Inc.
8800 Highway 7
Suite 331
Minneapolis, MN 55426
(952) 928-7722

E-mail Us


HCI Announces Third Certification: essentiALZ® Plus Dementia-Related Behavior

MINNEAPOLIS, MN- February 5th, 2013. HealthCare Interactive® (HCI) is pleased to announce the release of our new version of CARES® Dementia-Related Behavior™ including Alzheimer’s Association® essentiALZ® Plus Dementia-Related Behavior Certification. Individuals who take the training will now have the opportunity to take the essentiALZ Plus certification exam. CARES Dementia-Related Behavior is suitable for a variety of people who assist in caregiving for an individual with dementia. The strategies used within the program center around the CARES Approach, which is a person-centered care approach that is easy to learn and helpful in possibly reducing dementia-related behavior. “It’s an expanded program that digs deeper into CARES and focuses on the correct approaches when caring for behavior that is dementia related,” says HCI’s National Sales Manager, Theresa Williams. “We like to recommend you take this after CARES® Dementia Basics™, which is our prerequisite program.”

About CARES Dementia-Related Behavior

CARES Dementia-Related Behavior is a 4-module (4-hour) program that focuses on the behavior of people with dementia that is hard to understand and difficult to respond to. Sometimes referred to as “challenging behavior” or “inappropriate behavior,” we use the term “dementia-related behavior” as a person-centered, respectful term that does not put blame on the person with dementia.

You’ll learn thoughtful and effective ways to care for people with dementia when they are confused, frustrated, scared, or angry. You’ll learn what to do when a person with dementia yells, curses, hits, kicks, or bites. And, you’ll learn when and how to respond to sexual behavior. Knowing these new ways of caring can make the behavior less severe. This can make caregiving less stressful for you and make life better for the person with dementia.

The 4 modules of Dementia-Related Behavior Include:

1. Introduction to Dementia-Related Behavior
2. Using the CARES® Approach with Dementia-Related Behavior
3. Breaking down the CARES® Approach for Dementia-Related Behavior
4. Key Responses to Dementia-Related Behavior

There is also a “Values” section that helps users understand how values and beliefs can impact care when dementia-related behavior is occurring.

About essentiALZ® Certification

The Alzheimer’s Association® essentiALZ® certification program is a convenient way for individuals to be recognized for learning quality dementia care practices. The essentiALZ program combines select HealthCare Interactive CARES® online dementia care training with Alzheimer’s Association certification exams. EssentiALZ certification is ideal for family members as well as staff at nursing homes, assisted living facilities, hospice, home health organizations, adult day programs, governmental and social service agencies, and police, fire, and other first responders.

About HealthCare Interactive

HealthCare Interactive, Inc. (HCI) is addressing the growing national crisis of memory loss, dementia, and Alzheimer’s disease by developing the most innovative set of training products for family members and professional caregivers available in the marketplace today. HCI was founded in 1997 by John Hobday, an educational and instructional design expert, dementia researcher, and software developer. Mr. Hobday serves as HCI’s President and CEO and is currently completing his Ph.D. in Business.

For additional information about HealthCare Interactive, visit, or call (952) 928-7722.