AHCA NCAL
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AHCA/NCAL Toolkit: Approved Marketing Materials

 

Introduction and Directions:

Congratulations on becoming a HealthCare Interactive® CARES® “affiliate” in partnership with American Health Care Association and the National Center for Assisted Living (AHCA/NCAL). CARES is a series of six online training programs (32 modules/32 hours) that can help your member organizations meet state dementia training requirements, learn the nationally recognized CARES® Approach for residents living with dementia, and receive continuing education credits.

HealthCare Interactive’s CARES® Dementia Basics Online Training Program qualifies providers to purchase Alzheimer’s Association essentiALZ® certification exams.

As an approved CARES® affiliate, you are authorized to use any of the following materials as is. Due to legal branding and logo agreements between the American Health Care Association and the National Center for Assisted Living (AHCA/NCAL), HealthCare Interactive, and the Alzheimer’s Association, if you wish to alter these messages or create your own you need to make a formal request.

Click on the links below each graphic to view and/or download any of the approved items. If you have any questions, please contact us.

 

1.   2-Page Promotional Flyer

This simple 2-page flyer is perfect for email promotion, conferences, or presentations. Simply print and distribute, or attach and send.



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2.   Welcome Presentation

This presentation walks you through how the program works and describes the CARES online training and essentiALZ individual certification programs.



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3.   Announcement Letter (customizable)

This is a customizable letter describing the training and certification programs that you can send to your state affiliate membership.



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Note: There is a customizable logo field and text sections in this announcement letter. You are authorized to create a new logo graphic featuring your own state affiliate logo (together with the AHCA/NCAL logo). You are also authorized to replace the yellow highlighted text sections with the official name of your own state affiliate (please delete the yellow highlighting when you are done). If you need technical assistance with this customizable letter, please contact us.

4.   Flyer (customizable)

This is a customizable, one-page printable document to use in promoting the program, and it includes the 15% discount.



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Note: There is a customizable logo field and two customizable text sections in this flyer. You are authorized to create a new logo graphic featuring your own state affiliate logo (together with the AHCA/NCAL logo). You are also authorized to replace the yellow highlighted text with the official name of your own state affiliate (please delete the yellow highlighting when you are done). If you need technical assistance with this customizable flyer, please contact us.

5.   Brochures

CARES brochures are free to you and your affiliate members. Simply download, print, and distribute..



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6.  YouTube Introductory Video

This recorded introductory video gives a brief introduction to the CARES® training programs. Click the image below to view the video.

7.   Newsletter Articles

This sample is a short article that you can easily place in your newsletter or local paper.



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8.   Postcard (front and back)

The postcard is a front- and back-designed piece that can be attached to an email or printed and used at events.



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9.   Print Ads (a set of 5 ads)

These include formatted print ads in a variety of sizes that can be placed in conference promotional materials, newsletters, and other print media.



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10.   Web Ads (a set of 7 ads)

These include formatted banner ads in a variety of sizes for your website or online advertisements. Please have your web programmer automatically link any of these web ads to www.hcinteractive.com/AHCA. If you need technical assistance, please contact us.



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11.   Clickable Button for Your Website

Here is a clickable button for your website. Please have your web programmer automatically link to www.hcinteractive.com/AHCA. If you need technical assistance, please contact us.



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12.   PowerPoint® Slide

This slide describes the CARES® program and how it qualifies users for Alzheimer’s Association® essentiALZ® certification. You can add it to PowerPoint presentations you deliver to your members.



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13.   Resume

This is a sample resume before and after CARES training and essentiALZ certification have been added. You can share this with your membership as an example of how training, certification, and the C.D.S. credential enhances their staff members’ resumes by highlighting their additional, specialized knowledge and interest in improving their caregiving skills.



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14.   CARES Pricing sheet

This document lists online training and certification pricing information (before applying the 15% AHCA discount).



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15. Alzheimer’s Association essentiALZ Pricing Page

If you are a provider and your staff members have completed CARES® Dementia Basics™, purchase essentiALZ exams at: https://alz.org/professionals/professional-providers/dementia-care-training-certification.

 

16.   CARES® Dementia Specialist Flyer PDF



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Questions?

We can help you implement these and other ideas within your affiliate. Call us at (952) 928-7722, or e-mail us.